A

A is a type specimen for Neue Haas Grotesque, my favorite font. An early version of what becomes Helvetica designed by Max Miedinger. This specimen one sheeter was meant to show that even having fewer weights this font is incredibly versatile and has movement and playfulness in all of its characters, which is what keeps me coming back to it again and again.

The final product is RISO printed, one color, gold. On 90lb black paper. Typeface in use is Neue Haas Grotesque.